Skip to content
Home > Blog > The Importance of Staging a New Build

The Importance of Staging a New Build

Front facade of the Underwood style home by luxury homebuilder Toll Brothers

Homebuilders, this one’s for you.

You’ve just finished building a new home (or perhaps a small grouping of homes, or maybe even a whole neighborhood). You’ve invested significant amounts of money, time, and effort in the building process. After clearing all of the development and construction hurdles, it’s time to finally reap the rewards by selling the home.

How can you ensure that you will get a maximum return on your investment while also getting the home sold and off the market as quickly as possible? The answer is home staging.

Kitchen of the Underwood style home by luxury homebuilder Toll Brothers, staged by MHM Professional Staging

Staging Maximizes Your Return

Staging is the best way to ensure that you get top-dollar for your new build. The most recent home staging study conducted by the National Association of Realtors found that 83% of agents say that staging a home made it easier for a buyer to visualize the property as a future home. Additionally, 44% of agents reported that staging increased the sale price of a home.

Of course, not just any staging company can create the right aesthetic. Only an expert home staging professional with real estate knowledge will be able to craft the “look” that buyers are searching for. Knowledgeable home staging professionals use buyer psychology to style your home so that it commands a high price on the market.

Purchasing Is Driven by Emotions

Harvard Business School professor Gerald Zaltman says that 95% of our purchase decision making takes place in the subconscious mind. Our emotions influence which house we buy and how much we’re willing to pay. In other words, it’s the look and feel of a house that sells it. When potential buyers walk through the front door, they should immediately feel at home. It is difficult to inspire this sentiment in an empty home—especially in a new build. But staging can inspire that feeling. Staging takes a house and turns it into a home.

Master bedroom of the Underwood style home by luxury homebuilder Toll Brothers, staged by MHM Professional Staging

Buyers Are Influenced by the Media

In many cases, buyers already have an image in mind of the house they want. This image is shaped by the media and popular culture, which in recent years has led buyers to expect that a house selling at a premium will be staged. The advent of real estate apps has led more buyers to do their home shopping online. There is a direct correlation between high-quality images of a fully furnished home and the number of showings that a home receives.

The bottom line is, if you want more showings (and you want those showings to result in full-price or higher offers), then you need to stage your home.

Staging Highlights a Home’s Best Features

Another benefit of staging a new build is that it shows off your house’s best features. An accredited staging professional will know how to complement the gorgeous backsplash you installed in the kitchen. They will draw buyers’ attention to the ample storage you included throughout the home. They can add to the “wow factor” of the exquisite, single slab of marble you found to span the oversized kitchen island. When you work with the right staging professional, they will ensure that your strategic design choices are front and center in buyers’ minds.

Plush armchair and side table with burgundy orchid in the Underwood style home by luxury homebuilder Toll Brothers, staged by MHM Professional Staging

MHM Professional Staging Is a Builder’s Staging Company

As our Founder and CEO, Megan Morris, discussed in her recent interview with Anchor Homes Orlando owner, Rich Browning, MHM Professional Staging isn’t like other staging companies. We don’t just cobble together furniture from the remnants of our inventory in order to fill a house. We hand select every piece to match the style and price point of your new build. In some cases, we even commission artwork for your home specifically to get the right color palette and scale for a custom home. With four warehouses and a revolving inventory or luxury furniture, artwork, and accessories, you can be sure that the quality of our staging materials will always match the quality of your home.

If you would like to learn more about staging for your home building business, send us a note or call our office at 1-844-MHM-STAGING. We would love to help you sell your homes for more in less time.

A beautiful home sells faster.

Get home staging and style advice when you subscribe to our monthly newsletter.

Scroll To Top