The Psychology of Home Staging
The concept of home staging is not hard to grasp. Essentially, home staging is the art (and the science) of maximizing the appeal of a home to prospective buyers. The goal is to help a home to sell as quickly as possible, for as much money as possible. The process is proven to work—in fact, studies have shown that while staging requires an investment of 1% – 3% of the home’s asking price, it typically generates an 8% – 10% return!
Of course, there is more to the process than simply tidying up the home—in fact, effective home stagers are knowledgeable in psychology as well as interior decorating!
Home Staging: Tricks of the Trade
Today, we are going to examine some of the psychological “tricks of the trade” that are proven to be effective when utilized as part of a professional home staging:
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Create a “blank canvas.”
The goal of a staging expert is never to create a “perfect” home. Why? Because no two buyers have the exact same preferences. Instead, the staging professional will aim to create a neutral, tasteful environment that showcases the potential of the home. The goal is for the prospective buyer to be able to immediately visualize how he or she would personalize the home.
Make the home seem more spacious by reducing clutter.
Obviously, the size of a room doesn’t change depending on what’s inside—but clutter really does make a room seem smaller. A professional home stager will help to eliminate clutter, as well as organize what remains to make it presentable. Perception is everything, and a clutter-free house appears much more spacious.
Accentuate the positives, minimize negatives.
Just as a good photographer will highlight your best features and take the focus off any blemishes, a good home stager knows how to bring out the best in a home. At MHM Professional Staging, our experts will come up with the staging solution to make your home look its finest!
If you would like to learn more about home staging, please contact us today! We’d love to help you sell your home more rapidly and for more money than you ever thought possible.