Raising the Bar in the Professional Staging Industry
Megan Morris, founder and CEO of MHM Professional Staging, LLC, is an accomplished home staging and design professional, outstanding business leader, and best-selling author with a multitude of accolades to her credit. She is an Accredited Staging Professional® (ASP®), a member of the International Association of Home Staging Professionals® (IAHSP®), and a member of the Interior Redesign Industry® (IRIS®). Having worked in the professional staging industry for over twenty years, she has accumulated a host of tributes for her award-winning designs. Her expertise in visual displays and space planning has been recognized and honored in several design competitions. She has been responsible for production design on numerous television commercials including Nikon, Toyota, Nike, Acura, Werther’s, VH1, New York Life, and ESPN. Her designs have also been featured on BRAVO, HGTV, A&E, FYI, and The Cooking Channel. Her expertise has received national attention and she is considered one of the leading designers in her industry.
Working very closely with other professionals in the real estate market, she has been a valuable asset to homeowners, real estate agents, banks, builders, and real estate investors by helping them make their properties stand out from the competition and make a valuable first impression. Morris earned a bachelor’s degree from the University of Southern California and is a member of the National Association of Women in Business and the National Association of Women Business Owners. Additionally, she is a member of the Junior League of Orlando and supports the local arts including the Orlando Ballet, Opera, Philharmonic and Broadway series.
Morris has developed her company in such a way that she has become a one-stop resource for anyone with decorating and design needs. Her business focuses on home staging, design, and events as well as moving and storage. In addition to these core services she also utilizes the home owner’s current furniture and accessories in her interior and exterior redesign services. She states, “Redesign is catching on fast because home owners love that they can utilize what they already have and still get the designer look in their home.” Perhaps the summation of all her talent and experience leads to her expertise in styling for photoshoots and commercials. Styling is a niche in which impeccable organizational skills and on-your-feet thinking are a necessity. Perfectly orchestrated photo shoots require a multi-faceted approach which Morris coordinates seamlessly.
Each module of her business is given the same expertise, care, and professionalism. Focusing on customer satisfaction, Morris works very closely with her clients to fulfill their goals and exceed their highest expectations. While Morris’ work is based in the Orlando, Florida area, she is not limited by geography and she even has a virtual design component to her business enabling her customers to seek out her advice online. The customer simply e-mails pictures and other details related to the subject room or area and Morris is able to make decorating and design recommendations without actually being physically on location.
Home staging has become an invaluable tool for professionals related to the real estate industry enabling them to sell real estate quickly and for maximum value. Staging is the art of temporarily decorating a property with the intent to sell in today’s market. It combines the art of design and marketing. In recent years, the concept of staging has become more and more popular and necessary. In many cases, it is a deciding factor in whether a real estate listing stays on the market or sells. Morris uses research, careful planning, creative ideas, and hard work to assist her clients in selling their property. She has an innate ability to identify the home’s strengths and offer advice and services to enhance the salability of the home.
Morris relates that the investment in staging is always less than the first price reduction of a home that is for sale and a house of any size and price range will benefit from professional staging during the selling process. She states, “No house is too big or too small to take advantage of the benefits of staging. Because I have done this for so many years, I have learned to be very adaptable and very creative when it comes to staging homes. We have had the pleasure of staging some of the smallest homes in Central Florida to the largest home in America for Bravo TV. That home was around ninety-thousand square feet located in Windermere, Florida.” According to studies performed in the real estate sales market, 94% of ASP® staged homes sell on average in twenty-nine days or less. Morris also indicates that her staging services are very affordable and can work in even the most modest of budgets. Her team of professionally trained staff can also use the existing furniture in a client’s home in a new way to help it sell. They will re-create the look of the home by re-arranging furniture, changing the color palette, and by adding small details to enhance the home’s overall design strengths. Interestingly, small changes of this nature can give a home an entirely new and appealing appearance.
Studies conducted by the National Association of Realtors reveal that only 10% of buyers can visualize the potential of a home that is not staged and that leaving a home “as is” actually helps sell the competition. The study further indicates the home will sell faster and the seller will generate an increase of 8-10% in the selling price by having their home professionally staged. The president of a Florida realty firm confirms this study based on her experience working with Morris. She states, “I have had the pleasure of working with Megan for the past five years. I am always amazed by the transformation she is able to achieve through her staging expertise. I would definitely recommend her services to anyone considering the staging of a home. It definitely increases the salability of the property.” Another client states, “Megan Morris is a unique and creative designer who provides an imperative service to anyone who wants to sell their home at top dollar, as quickly as possible. She has a rare ability to transform a room otherwise void, into one with welcoming charm and light. Her ability to highlight the best features while subtly diffusing the less attractive ones is an art that is invaluable.” Morris says, “I always strive to exceed my customer’s expectations by going above and beyond to amaze my clients. Customer service is extremely important to me.”
Morris also takes her talent beyond just home design and staging. Her portfolio of design locations includes lobbies, set designs for television, sales centers, and boutique hotels. She has also brought her expertise to the spotlight by working on fashion shows marking the openings of several retail entities such as Chanel, Gucci, Neiman Marcus, and Saks. Additionally, she specializes in creating lavish entertainment settings for events. Morris states, “MHM strives to produce the best possible client experience in the world of entertainment. We specialize in providing top-quality, unique event experiences for our clients. We offer an extensive range of packages and experiences which is always evolving. We work on corporate events, corporate and private parties, weddings, and any other occasion that will bring people together in a common setting. We also offer a unique party planning and concierge service for our clients that is always received with very high compliments.” Morris’ event clients have included the Orlando Convention Center, celebrities, professional athletes, politicians, Fortune 500 companies, and even international royalty. There is no event too large or too small for Morris’ highly trained and experienced team of professionals. They specialize in ambiance, décor, furniture, table set up, lighting, sound, tents, and can even arrange for a DJ or orchestra to make the event as memorable as possible.
Because she is a sought-after expert in her field, Morris has been featured on multiple radio and television programs including FOX News, CNN, MSNBC, HGTV, Bravo, FYI, A&E, WKMG, and CNBC. She has been featured on the television program, America’s PremierExperts®, where the best business minds and marketing experts from around the world are showcased.