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Sell a New Build with Home Staging

A curb view of an all-white home.

Home staging comes with many benefits, and this is especially true when you’re aiming to sell a new build. As a homebuilder, you’ve invested a lot into bringing this house, or even multiple houses, to life. As you put your new build on the market, you’ll want to ensure you’re doing what you can to sell the home quickly, while getting the greatest return on your investment. That’s where home staging comes into play.

Increase Your ROI

According to the 2023 Profile of Home Staging by the National Association of Realtors, 81 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. It’s not surprising then that 20 percent of sellers’ agents reported an increase in the dollar value offered by buyers compared to similar homes. There’s no question that when staging is done properly, it is well worth the investment.

Highlight the Home’s Best Features

A shot of an office area tucked behind a spiral staircase in a home.

As a homebuilder, you should be extremely proud of the work you’ve put into your houses. This is your opportunity to show the time, energy, and money that went into planning and construction. Staging can help highlight a builder’s work and attention to detail. It’s a great way to display the quality of the materials used, the design of the home, and the commitment to creating a beautiful and functional space. With home staging, you can maximize and enhance every single room.

Impress More Buyers

Finally, staging will be your best bet for tapping into what your prospective buyers are looking for in a place to call home. This goes beyond filling a pretty space with furniture. When staged well, you’re making each room in the home an experience. This is important because there are key factors that can influence a buyer’s decision:

Psychology and Emotions

If you hope to impress buyers, you should focus on the feeling of the home. The vast majority of our purchasing decisions are influenced by our subconscious mind. With that, our emotions influence not only which house we buy, but how much we’re willing to pay for it.

When potential buyers walk through the front door, you want the space to feel inviting. Creating this energy in an empty home, especially a new build, can be tricky. But staging can do just that. It gives you the power to turn a house into a home.

Home Trends in the Media

By now we know that both traditional and social media play an active role in what buyers want in a home. With the latest trends at our fingertips, interior design has become more accessible to a broader audience. Anyone can see design inspiration and tips from professionals and DIY enthusiasts from around the world.

As a result, a lot of buyers will go into their house hunt with an image of their ideal home in mind. Many people will be doing the bulk of their home shopping online and expect to see a staged home. There is a direct correlation between high-quality images of a fully furnished home and the number of showings that a home receives.

MHM Professional Staging Can Help

A coffee table with a tray containing a plant, a bottle of wine, and a glass.

MHM Professional Staging can help you sell a new build quickly by attracting more potential buyers. We’re not like other staging companies – our experts do more than fill a home with just anything from our inventory. We’ll give you the competitive edge your home building business needs by carefully curating every piece of furniture and artwork to match the quality of your custom home. Ready to get your home off the market? Schedule a home staging consultation today!

A beautiful home sells faster.

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