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Nail Home Staging with the Art of Neutralizing

A view of a bed in the center of a staged bedroom.

There’s a lot to consider when it comes to home staging, but a lot of times it’s actually about keeping it simple. It’s easy to get caught up on where to begin, especially if you’re a homebuilder looking to stage a new home. Before you make too bold of a statement with color, furnishings, or decor, you should understand the power of neutralizing a staged home. In this post, we’ll walk you through some essential guidelines for keeping a home neutral.

Neutral Color Palette

A staged living room with a cool, neutral color palette.

The foundation of neutralizing a staged home is to consider your color palette. Begin by choosing shades like whites, grays, beiges, or earth tones. These kinds of colors make it easier to foster a calm and welcoming environment. It’s best to keep it feeling open and airy, rather than too dark or overly vibrant. This is especially important for maximizing space. Plus, neutral paint colors serve as versatile backdrops for the furniture and decor you’ll bring into the space. 

Balanced Tones

Neutralizing doesn’t require you to stick to cool or warm tones exclusively. Instead, it’s about the proper balance. Look at each room and consider the features you want to highlight. For a more modern-looking home, cool tones can be a great choice. On the other hand, warm tones can make a traditional-style home feel cozy. The end goal is to keep the home feeling inviting.


A living room with a couch, and two chairs facing each other across a coffee table.

This point might initially seem like it only applies to individual homeowners, but it’s just as important for homebuilders to keep in mind. Avoid letting your personal style preferences guide your staging process. The idea is to let prospective buyers imagine their own decor in the home and limit any unnecessary distractions. Allowing buyers to visualize how they would personalize the space is essential. This also helps maintain a level of professionalism. 

Simple Decor and Accessories

When aiming to highlight a home’s best features, it’s best to go with more understated decor and accessories. This doesn’t mean it should feel boring, but you want to be sure you’re not overdoing it. Pay close attention to how your furniture is sized, and stay away from anything too bulky. Arrange your pieces for functionality, and allow for blank space. Then, add appropriate accessories that will create more visual interest without feeling overwhelming. 

Limited Patterns and Textures

A detail shot of a basket holding throw pillows and a blanket, with two vases on the side.

Bringing some excitement into a space with unique patterns and textures can be a lot of fun. However, the key is to do it tastefully. It’s great to add some depth and contrast to a room, but remember that your ultimate goal is neutralizing. Aim for rugs with subtle patterns, or throw pillows with minimal texture. Anything too busy will detract from your goal of having buyers focused on the home.

Natural Light

A big factor in neutralizing a home is allowing in the maximum amount of natural light. This keeps things feeling bright and inviting for buyers. To keep as much natural light coming in as possible, keep windows spotless and unobstructed. You may even consider investing in light-filtering treatments. A home that receives more natural light can often be a great selling point.

Plants and Earthy Elements

Two potted plants on either side of a kitchen stove.

Greenery and natural, earthy elements are wonderful ways to spruce up your neutral space. They effortlessly add life to a room by making it feel fresh. This could be potted plants or a stylish vase filled with fresh flowers. Natural woods or other elements can also help emphasize nature in the home. This is a great way to add to the overall aesthetic appeal.

MHM Professional Staging

If you want the art of neutralizing your staged home to feel like a breeze, MHM Professional Staging is the answer. Our trained experts understand how to take any space and make it appealing to your ideal buyer. Ready to sell faster and earn more? Schedule a home staging consultation today!

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