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A home stager plays a key role in your marketing team when you are planning to list a home for sale. Home staging gives a listing a competitive edge but only if the stager has the knowledge and experience to know what your home needs to stand out. There are a lot of home stagers…

In home staging, it’s important to neutralize a home so that it appeals to the widest range of buyers possible. However, that doesn’t mean making it void of all charm and personality. A neutral palette is just the first step. Color plays an important role in the process of selling a home faster and for…

The living room is one of the most important rooms in a home because it’s where you gather with family and friends and unwind after a long day. Looking for some inspiration for yours? There is no shortage of great design inside the homes of stylish celebrities. We’ve rounded up eleven of our favorite celebrity…

One of the largest privately-owned homes in America resides in Windermere, Florida. David and Jackie Siegel of Orlando-based Westgate Resorts began construction on it 2004 with the Palace of Versailles in France as their inspiration. However, in 2009 when it was only 60% complete, they listed the incredible mansion on the market. It has since…

An accent wall is one of the best tricks in the book to give your home more charm and character. They’re also smart solutions for certain decorating dilemmas to alter the feel of a space, create a focal point or add warmth to an awkward room. An accent wall can be painted, wallpapered or even…

This month, our Featured Staged Listing is a special project that was two years in the making. Our team chose everything from the finishes and paint colors to the furniture and decor. It is exciting to finally see the finished product. The first thing that you notice about this home is the spacious, open floor…

When you list your home on the market, you want to give it its best chance at appealing to buyers and standing out from the competition. Putting it out there “as-is” probably won’t achieve either. To make sure your home makes a positive impression on buyers, include these 5 things that go a long way…

It’s true what they say: you can’t re-do a first impression. When it comes to your home’s curb appeal, it’s the first thing buyers see when they drive up. If they aren’t impressed, many buyers won’t even bother going inside. A home’s curb appeal reflects the entire home, so it’s important that it sends the…

Home staging is one of the most powerful real estate marketing strategies. By thinking of a home like a product, you can position your home on the market to be as appealing as possible and stand out from the competition. Like any other product, you want to inspire buyers to choose yours over the others…

The first step (and one of the most important) to staging your home for sale is to declutter it. A home that is clutter-free will have a much better impression on buyers and result in higher offers and faster sales. However, decluttering for home staging is different from decluttering to live in it. Here are…