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How to Use Color Psychology in Home Staging

A living room with bright pops of color.

In the art home staging, even the smallest detail plays a critical role in shaping a potential buyer’s impression of the space. Among these details, color has proven to be a powerful tool for bringing about certain emotions and setting the tone of a home. That’s why having a basic knowledge of the role of color psychology in home staging is key.

From creating a sense of comfort and coziness to instilling a feeling of tranquility and relaxation, intentional use of color can make a house feel like a home. In this post, we’ll walk you through the world of color psychology, showcasing how different hues can influence mood and enhance the overall appeal of a home.

Psychology of Color

A shot of a dining room with emerald green chairs and a light wood table.

It’s important to start by understanding the effect different colors have on our emotions and perceptions. Warm shades like red, orange, and yellow are inherently energizing and stimulating, and evoke feelings of warmth, excitement, and vitality. Cool colors like blues, greens, and purples are associated with calmness, serenity, and relaxation. These tones help create a peaceful and tranquil atmosphere, perfect for bedrooms and other areas designed for rest.

On the other hand, colors like gray and beige serve as versatile neutrals that provide a sense of balance and sophistication. They create a clean backdrop that allows other elements in the room to shine, all while fostering a feeling of openness. Neutral tones are usually used throughout the majority of a staged home, as they can be less bold and overwhelming. 

Using Color to Define Spaces

A living room seating area with multiple pieces of artwork and mirrors arranged on the walls.

One aspect of color psychology that can be easily overlooked in home staging is its role in defining different areas within a home. This is especially important in open floor plans. By strategically using color to separate spaces, you can create a sense of flow and coherence throughout. 

Transition Spaces

Transition areas such as hallways, stairwells, and alcoves provide an opportunity to introduce subtle color changes that guide the flow of traffic and create visual interest. Using lighter hues can help open up narrow spaces, while darker tones add depth and dimension to larger areas.

Entrances

The entryway sets the tone for the rest of the home. That means it’s essential to create an inviting atmosphere. Warm hues like soft yellows or earthy tones can encourage a feeling of hospitality, enticing potential buyers to come in and continue exploring.

Living Spaces

A living space with warm-tone chairs seated across from a couch.

For living rooms and other gathering areas, opt for warm, inviting tones. Some great options could be terracotta or deep reds to promote conversation and relaxation. These hues can create a cozy and inviting atmosphere, helping potential buyers to envision themselves entertaining in the space.

Bedrooms

Bedrooms should serve as relaxing spaces, attracting buyers looking for a place to unwind. Soft blues, gentle greens, or soothing lavender tones can help create a more calming environment. This helps add to the overall sense of tranquility.

Accentuating Features with Color

A shot of the end of a bed with blue accent pieces.

In addition to setting the overall mood, color can be used to highlight specific features of a home. Experiment with bold accent walls or colorful accessories like throw pillows, rugs, or wall art. These items can help draw attention to architectural details. Highlighting these focal points makes it easier to add visual interest and personality to the space.

When used appropriately, color psychology in home staging can transform the feeling of a house. By applying these general guidelines, you can more easily cultivate an environment that resonates with and attracts potential buyers. Need a professional’s eye? MHM Professional Staging has the expertise to make your home more marketable by using the right colors and decor. Schedule a home staging consultation today!

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