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6 Steps to Staging a New Build for Stunning Real Estate Photos

A living room with blue accents.

Staging a new build is a critical element that can make or break a potential buyer’s initial thoughts on a home. Not only does it give you the ability to showcase the property’s best features but helps buyers envision their lives there. In addition to in-person showings, staging is essential in capturing high-quality real estate photos of your new build. This immediately enhances the listing’s appeal and will help attract more interest.

The Importance of Real Estate Photography

A staged dining room tablescape.

In real estate, first impressions are everything. The reality is, online photos will play a huge role in that first impression. In fact, 84 percent of home buyers said they wouldn’t even consider a property that didn’t have listing photos. On top of that, listings with higher-quality images close between $934 and $116,076 higher than similar listings with low-quality photos. That said, it’s important to do everything possible to ensure your photos stand out. A well-staged home is much more likely to highlight attractive features, so we’re sharing six steps for staging a new build for stunning images.

1. Prepare the Space

Before you begin staging, you’ll need to prepare the space thoroughly. Start with a deep clean to make sure every area is spotless, paying special attention to kitchens, bathrooms, and living spaces. Clean windows, floors, and surfaces will make the property look well-maintained and more appealing. 

2. Choose Furniture and Layouts

The right furniture is key to effective staging. Choose pieces that complement the style and proportions of the space. For example, you would stage a closed floor plan and an open floor plan very differently. Avoid overcrowding rooms with oversized furniture, and instead, opt for items that show off the flow and functionality of each area. Arrange the furniture to highlight the room’s best features, such as a fireplace or large windows.

3. Showcase Key Areas Appropriately 

A shot of kitchen cabinets and shelves in a modern kitchen.

Each area of the new build has unique attributes that should be emphasized in photos. In the living room, create a cozy and inviting atmosphere by arranging seating to encourage conversation and relaxation. Use throws and pillows to add warmth and texture. In the kitchen, emphasize modern features and cleanliness by decluttering countertops and showcasing high-end appliances. Bedrooms should evoke a sense of comfort and tranquility. Use quality bedding, stylish pillows, and minimalistic pieces to create a restful ambience. Finally, ensure bathrooms are pristine and spa-like by using fresh towels, and tasteful accessories, and ensuring all fixtures shine.

4. Use Lighting Effectively

Using natural light to your advantage is a great idea, as it creates a warm and inviting space. For photos, open curtains and blinds to let in daylight, but avoid direct sunlight that can cause harsh shadows. Support natural light with well-placed lamps and overhead lights to ensure each room is well-lit and highlights its best features. Balancing natural and artificial light will create a bright and welcoming atmosphere in the photos. If you’re working with a professional, plan the timing strategically and clearly communicate your vision.

5. Incorporate Accessories and Eye-Catching Decor

A close up shot of throw pillows and a blanket on the side of a sofa.

Accessories and decor add personality and interest to a space. This is especially true for photos. Use neutral yet stylish accessories that enhance the home without overwhelming it. You can consider adding hints of color that will pop in photos. Incorporate greenery and flowers to add a fresh, vibrant touch. Ensure all accessories are in proportion to the room and complement the overall design. Thoughtfully placed artwork, decorative objects, and textiles can make a significant impact on how the space is perceived online.

6. Focus on Final Touches 

Before the photo shoot, walk through the property to ensure everything is in place. Fluff pillows, adjust curtains, and make minor adjustments to the decor as needed. Add final touches like a well-placed book or a bowl of fresh fruit to create a lived-in yet pristine look. Double-check that all areas are clean, tidy, and ready to be captured in their best light, and remove wrinkles. Check your camera or communicate with the photographer to make sure things are running as planned. 

Get Photo-Ready with MHM Professional Staging

A view of an MHM bottle on a bed in a staged bedroom.

Quality photos will increase the chances of your home selling quickly and for the most money. Staging a new build accordingly will have more buyers coming to you. Need help staging your home? Consider hiring a professional staging company like MHM Professional Staging. We have decades of experience in real estate and home design.  Plus, our complimentary photo package includes 30-50 high-quality images of your home with both exterior and interior photos. Request a home staging consultation today!

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