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What is Soft Staging and How Can It Help Sell My Home?

Soft staging is a lesser-known version of home staging. Staged homes have a better track record of selling faster and for more money than empty homes, but while the investment in it definitely comes back to you when you sell the home, not every seller has that investment readily available. In those cases, soft staging can be an excellent alternative.

Soft staging has the same concept as traditional home staging but without the furniture. We bring in artwork and accessories that compliment the home to make it feel warmer and more inviting. These decorative additions may seem simple, but they have a big impact on a home buyer’s psychology. A home with at least some touches of décor is more attractive than one without them.

Here are some more benefits of soft staging services:

The Benefits of Soft Staging

  1. It’s budget-friendly. As mentioned, soft staging requires a much smaller investment than conventional home staging. Instead of bringing in full rooms of furniture, we use artwork and smaller pieces of décor to freshen up the space. This makes the amount of pieces you are renting significantly smaller, as well as the move-in and move-out process much simpler, resulting in significantly smaller fees. Even a small investment in soft staging will provide a noticeable return.
  2. It makes an empty home feel warmer and more inviting. The most powerful part of home staging and soft staging alike is the effect staging has on potential home buyers. Staging makes a listing feel more like home rather than just an empty house. It may seem unnecessary from the outside ─ after all, the décor won’t be there when the buyer actually moves in ─ but the truth is, buying a house is a very emotional process.Small details like towels in the bathroom and an open cookbook on the kitchen counter help buyers imagine themselves living there. It’s especially helpful in a home that doesn’t have many upgraded features, or in brand new homes where the kitchens and bathrooms can sometimes look too sterile. While cleanliness is extremely important, soft staging takes the hard edge off of a sterile-looking kitchen or bathroom. Warming it up with some decor makes it look more approachable and natural.Some pleasing décor will show the possibilities and help buyers focus on the positives rather than the negatives. They are more likely to become emotionally attached to a home that has these charming touches.
  3. It helps define each room. One of the biggest downsides to an empty home is the lack of structure for each space. For many buyers, imagining how to use each spare bedroom or an awkward loft space can be overwhelming. Staging these areas, even with just a few accessories, can help fill in the blanks. You don’t want potential buyers getting caught up in confusion. By answering these questions before they even ask them, they will be able to focus on the positives of the home.

Soft staging has helped many home sellers get the offers they are looking for. If you are interested in how soft staging might help you sell your home, contact us today to learn more!

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