Home staging is one of the most powerful and effective marketing strategies to sell your home fast and for top dollar. Once you’ve decided to invest in staging your home, it all starts with a consultation. But what exactly does that mean?
Here’s a breakdown of what to expect from a home staging consultation so you can be prepared.
Home Staging Consultation Steps
A walkthrough of the home
A home staging consultation starts with a walkthrough of the home. The staging expert will take their time going through each room in the home, taking notes along the way. This is our chance to take a walk in the buyer’s shoes to see what kind of first impression the home would give them and observe what changes need to be made to make it more appealing to a critical buyer. We may also ask the seller questions along the way.
Discussion about the home’s target market
Home staging is the same concept as packaging a product. To know how to package it in a way that will attract the consumer, it’s crucial to know your target market. Home stagers work directly with real estate agents and spend time learning and studying the trends so we can “package” (or stage) each home as effectively as possible. Not only do we know the trends in the market as a whole, but we also know how to appeal to specific demographics, such as families versus singles.
A review of the home’s curb appeal
The first impression starts at the driveway. Some buyers won’t even bother going inside if they don’t like what they see when they drive up. A home stager will give your home’s curb appeal a review from the curb to the front door, pointing out any repairs and changes that need to be made. We’ll suggest things such as landscaping ideas and even paint color suggestions to make the strongest impression possible.
A review of each room
Each room will get a detailed assessment of what should be done to make it more appealing to the target market. This can include things such as:
- Furniture arrangement
Some rooms may only require a little bit of redesign while others require more extensive staging and changes to be ready to impress buyers.
What to do next
Once everything has been reviewed, your home stager will be able to carry out most of the recommended changes (like decluttering, redesign, and staging) and refer you to a reputable vendor for the rest (such as cleaning and painting). They will walk you through the process to make sure everything is done right. Some stagers (such as MHM Professional Staging) even provide a photographer to take beautiful MLS photos once everything is completed. Then, you just have to wait for the offers to start rolling in!