When selling a home, a real estate agent is an invaluable asset, but there are some things you can do to be proactive as a homeowner to help sell it faster. One of the most effective things you can do as a homeowner is stage your home.
Home staging has been proven as one of the best real estate marketing strategies for selling a home faster and for more money, and all it takes is a small investment and little bit of effort to get it all back tenfold. Think of home staging like the packaging of a product. You wouldn’t try to sell something in stores without the right packaging to attract buyers. The same concept applies to home staging.
By staging a home, you make it stand out from the competition, tap into a buyer’s psychology, and give buyers the confidence to make an offer.
Follow our home staging to-do list for sellers to get proactive about selling your home:
Home Staging To-Do List
Before It Goes on the Market
Neutralize the Decor
In a perfect world, all buyers could see past personalized decor to the bones of a home and completely disregard the cosmetic details. However, most buyers struggle to see past surface details like bright colors
and outdated decor. That’s why we always strongly recommend neutralizing everything, then accenting it with some subtle pops of color
. This will make your home appeal to more buyers and let them imagine their own decor in its place, which is an important step in making them feel attached to the property so they are motivated to submit an offer.
Remove Personal Items
Personal items, like family photos, awards, or kids’ art, are reminders to buyers that they are walking through a stranger’s home. This is very uncomfortable for most people. This sense of discomfort affects how they feel about the home and makes them rushed to leave. To avoid this kind of distraction, remove anything personal from view.
Deep Clean and Declutter
is one of the most important parts of staging a home for sale. The tidiest homes often still need to be decluttered a bit to make them ready for the market because every piece of decor affects how the space feels. Full bookshelves
, items on the kitchen
counter, and even the size of your furniture can make a space feel cramped and smaller than it is. Thin out the items on your surfaces and pack away as much from your closets as you can to visually expand these areas.
A deep cleaning
is also a must. Even if your home is maintained regularly, home buyers will be looking at everything and even the smallest things like a dusty vent or dirty baseboards can be off-putting to buyers. Invest in professional housekeepers to come in once and give it a deep cleaning.
After It Goes on the Market
Put Toiletries Away
After you use them, always put your toiletries away somewhere out of view. This includes things like toothbrushes and toothpaste, perfume and cologne, and bath items. These things read as clutter to buyers and remind them that they are walking through a stranger’s home, which breaks their focus on the home itself.
Keep Out the Clutter
Stay on top of the clutter that naturally accumulates in any household. Every day, go through the house and pick up anything that’s loose. Whenever someone uses anything, make sure it’s put away right after they’re done with it. Being diligent about clutter for a short period while your house is on the market will help it seller faster.
After you’ve had your home deep cleaned, keep it maintained every day while your home is up for sale. Clean off the surfaces, vacuum the floors, and keep the outdoor areas tidy. Just fifteen minutes a day can keep it looking great so it’s ready for a showing at any time.
To learn more about home staging, watch our free Home Staging Webinar! >>